Why has the content you have chosen been included? The content I have included is there because I think that tourists/students come to Cambridge a lot because its a beautiful place so the content is there to show the kind of product I want to produce showing how nice of a city Cambridge is making tourists/students want to come and see the city and explore. How best will the client market this product? The client will best market this in popular places around surrounding cities to showcase Cambridge. The product could be marketed on social media because a lot of people will see that. How best will the client distribute this product to reach their target audience? The product will best be distributed by putting it in several different platforms like magazines, newspapers, bus stations, buses. Also I feel the poster could be displayed on social media to grab a range of peoples attention including more young people as they use social media more than older people, this would then apply to my target audience of students. Also another good place is at travel agencies or online booking sites where it can show people Cambridge and how good it looks making people want to come. Explain two ways your product could be marketed to audiences in the digital age. Use examples from your product. Use examples from your product. A billboard in the digital age could be marketed through a website. For example I could use a website dedicated to culture in the UK and i could ask permission to advertise my billboard digitally for people to see. This would allow me to achieve more publicity and increase the number of people that consider my billboard a good promotional product in distribution. For my poster I could advertise my product through social media because I know that social media like Facebook and Instagram are great ways to get ideas out and seen. The advert could include my working title "The beautiful life of Cambridge" and log line "The city united as one". To ensure the audience understand I could use primary sourced images or cartoons (which would appeal to the youth of my target audience because students will prefer a more fun advert than boring to keep them engaged) that are relevant to culture with Cambridge. However I believe in doing a print product I have narrowed down my audience reach because print product are not as popular as digital modern product meaning that my product may not get as many people interested.
Identify 3 channels of distribution for your product that maybe considered successful in the digital age in terms of your product(s) reaching its audience. Justify your answer. In the distribution stage I could use similar methods like I did in marketing like a webpage. 1st channel of distributing - I could find an independent website looking for joint ventures and I could work with the company to come to an agreement where I can put my billboard and or poster on the site for publicity and they get some of the revenue. A website is a success in the digital age because so many people use different websites everyday and because everything now a days is done digitally.
2nd channel of distributing - Another channel of distribution I could use may be Spotify as with non-premium users you receive an advert every 30 minutes which is a great way to market my product. For distribution though getting my product to Spotify I must email them my final product using the following email: [email protected] . Spotify is successful because a lot of people use Spotify a lot and listen/watch the advert.
3rd channel of distributing - My products could also be distributed through an online newspaper or magazine that is popular now like the Daily Mail (which also targets mainly females and the younger generation like mine target audience). This could be at the end of a relevant article maybe about cultures or ethnicities. This could be successful because it would target the audience i want of a younger demographic of mainly females and also people that enjoy products similar to print.
P2:Create sample materials to support the proposal
Product Sample
Moodboard
Font styles
My sample material will help me in production as it will allow me to follow it in production therefore speeding up the process and allowing me to finish faster allowing me to get to post production faster which I think will take me longer. The sample materials allow me to understand the kind of pictures I want to take and I wish to have on my billboard and poster. My poster firstly will help me sell my proposal because its simple but effective I think that the title is powerful in the sense that when someone reads it from outside of Cambridge they will think the city is already beautiful and a site to see. Also my slug line is effective too and I think the client will like it because it makes Cambridge seem very diverse and I believe it sells it in itself by saying that the city is “united” in terms of culture and ethnicity. My billboard will sell my proposal because it fits with the idea I originally wanted which was to have pictures and the line “welcome to..” in different languages. I think also the client would like my product because it fits with my target audience as well because its easy to read and understand which i think that my demographic would like.
M1: Justify content, distribution and marketing methods identified for the planned production to meet a client brief
Explain what you know about your client. I know that my client is Cambridge city council as the brief given was to make a promotional product for your local city which is Cambridge. I know that my client wants a high quality product as they are looking for something that can actually use to promote Cambridge and its qualities. They want me to only show positives within the city and not the negatives as they want more tourists and students to come to Cambridge to visit and to maybe study. Also they will want my products to be aesthetically pleasing so that when people look at it they want to come to Cambridge cause they are drawn to it. Explain in detail how your content will be relevant to your client My product will be relevant to the client as my product will meet the brief of what they want, for example because I am making a promotional billboard for different cultures, I am having different languages on the billboard showing how culturally diverse the city is as well as how welcoming it is to different language too. Also the pictures I am using of iconic buildings like Cambridge University is relevant to the client because the building is beautiful making Cambridge its self look beautiful, also it demonstrates that the university is well known all around the world for its high quality and for welcoming people from different countries to study. The punt picture I am using is also relevant to the client as the punts are a very iconic part of Cambridge and because a its very pleasing and beautiful and will promote Cambridge in positive way as people will see the beauty within the city. The effects going to be used on the pictures will be relevant to the client as they will brighten up the picture and bring more attention to them as well as bright font colours and sun within the pictures will be relevant to the client as they make a positive influence on the city making it look better and more pleasing when people see the promotional products online of around in other cities. Explain in detail how realistic and feasible your content will be to make. I think that my promotional products of a poster and a billboard are feasible and realistic as I don't need a lot of equipment to make the products, for example I will need a DSLR camera, picture editing software (Photoshop 13.0.05), Illustrator, Camera man, Editor. All of these pieces of equipment and job roles can be met as the equipment is already available to me at school as I can borrow a DSLR camera for the pictures and the editing software is already installed onto the computers at school so I can use that equipment. To fill the roles I have myself, I believe I am capable of illustrating the product out and planning, the role of a camera man can be filled by me as well as I am not using many pictures so taking the images will not be hard. Also I feel I have the skills to edit the pictures as I have edited picture using the same software so I have experience as well as I know how to work it and I know what I want my products to look like so I think I'm the best to do it. Because I am doing a low budget production through print the feasibility is raised as I don't have to pay for anything making it more realistic that I will be able to make it because it was too expensive to make the feasibility was drop as I wont be able to afford it. Also because I don't have many places to go an where I go is close and all within Cambridge so the location is also feasible as it is easy to get from one location to the next. Explain what realistic and feasible methods (both digital and physical) your client could use to distribute and market your product. One realistic and feasible method my client could use to market the product could be through social medias like Facebook or Twitter on a Cambridge city council page of Cambridge culture page, this way my product can be talked about so people are excited to eventually see the finished product and how it promotes Cambridge. Also a lot of people will see the product this way as so many people use social media and also it would aim more at our target audience of tourist and young people (students) as they use social media a lot. This is feasible and realistic as making an account for social media is quick and easy and if they already have one then they can easily market it on there by simply writing something about it or showing a sneak peak of a draft as it doesn't cost anything. Also it could be distributed on social media as well like Facebook again or Cambridge councils own site. This could be a good idea as social medias are used a lot by a range of different people including my target audience so putting it up is a brilliant idea and I believe it will bring in more visitors to the city as well as students. The feasibility of the distributing the product in this way is high and realistic as there are a lot of twitter accounts for Cambridge like Cambridge university and the union as well making it more feasible as there are already suitable sites out there or accounts they can use to distribute the product, which is free or making it easier by making an account and distributing it that way. Another way of distributing the product is through magazines like the Cambridge magazine or other city magazines promoting Cambridge or promoting different parts of Cambridge within the Cambridge magazine. This is realistic as the magazine is for Cambridge so its likely they would take promotional content for Cambridge and use that within the magazine. This is feasible as getting in touch with the magazine company is probably easy and getting the billboard and poster within the magazine probably wont cost much or even any as I helps promote Cambridge more.
Skill set
Do you have all the skills necessary to carry out this task professionally? If not what will you do? I think that I have fairly high quality skills to carry out this task however they are definitely below professional. I believe I have the time management skills to carry this out as I will make sure I space out my tasks making sure I know the time I need and I know how long it will take me and for re shooting times if needed. I have organisation skills so I know when I'm doing tasks and I am organising them early so I am not panicking over time. I feel I have Illustration skills and the skills to draw and plan my promotional content as I took art in GCSE so I have experience of drawing and planning picture taking. Also camera work, I feel I have enough experience with DSLR's and camera focus and modes to know what I am doing however I feel the photos I will take could be of higher quality as I am not a professional photographer and if someone of that profession were to take the picture they would be higher quality. For editing I have used Photoshop before to edit similar pictures of boats within Cambridge so I know what kind of effects to use and how to overall navigate the software. However my skills are not at professional standard and I feel I could be better also ive never had to make promotional content before so I have no experience of that and I how I make something look better so it promotes it positively. Because I know I don't have professional level skills before going in I am going to try and practice more on Photoshop with editing and trying out different effects and seeing were the effects work and whether they would work within my products. Also I will ask my teacher to teach me some skills with the camera and the editing software so I can gain some skills before editing so I can further my skill and hopefully get closer to professional level or at least expand my experience. Do you know what will be expected of you? I know what will be expected of me as I know what the client wants. I know that they expect high quality products that showcase Cambridge in a positive lighting showing the beauty within Cambridge and making it look aesthetically pleasing so people want to come. Also they expect products that show the culture in Cambridge which I will cover by having different languages on my billboard showing the different languages in Cambridge and that they welcome different languages as well. They are also expecting professional standard products as this will promote Cambridge better than a low quality product as it doesn't make Cambridge look so nice. Really they expect high quality and positive products that promote Cambridge in a positive light. Do you know how to make the content you have proposed? I do know how to make the content I have proposed as I have experience within taking pictures and editing them so I believe I know how to make the content I have proposed. Also I have an idea of the locations I want to take pictures at so I am more prepared and I know how to get to the locations and where the best places are to take pictures. I have looked at previous promotional posters and billboards for other cities and Cambridge so I know what the council are looking for in terms of the layout and pictures used so I feel I know how to make the content I have proposed.